2IP2ip Corporate Identity Development
Seom Lighting I 2017SEOM is a Korean word written in English alphabet. It means an ‘island.’ It is a lighting designed by Vaughn Shim and John Han with the islands on the horizons seen from Hyeopjae Beach in Jeju Island as an inspiration. SEOM was designed to express the shapes of islands intuitively and minimally without any unnecessary elements. The matte finish on the surface was intended to deliver the natural feeling of islands. Overall, it was strictly designed considering small details including the bulb cover.
Pado Lighting I 2017PADO is a Korean word written in English alphabet. It means an ‘wave’ It is a lighting designed by Vaughn Shim and John Han with the gentle waves seen in Hyeopjae Beach in Jeju Island as an inspiration. PADO was designed to express the shapes of wave through simple lines and planes, and it changes its shape in different perspectives. The matte finish on the surface was intended to deliver the natural feeling of islands. Overall, it was strictly designed considering small details including the bulb cover.
Pipe Par-30 I 2017PIPE is a spotlight of a minimal design. It was designed to improve the inconvenient process of installing lighting fixtures. PIPE is a modularized product, which can be installed first by setting up the bracket and then connecting the remaining pieces on it. If the product is partially damaged due to any reasons, it can be fixed simply by replacing the damaged part.
Plus Shelf I 2016Plus Shelf uses a triangular structure to adjust the height of the shelving. We wanted to implement the function with a minimal structure, not complexity.
Galaxy Chandelier I 2016GALAXY is a lighting designed by Vaughn Shim and John Han with the twinkling galaxy on the night sky as an inspiration. It has a geometric structure, and can be expanded flexibly. Thus, its shape can be changed creatively according to the style of each space, and can serve as a sculptural piece that highlights the space.
Belt Shade I 2016BELT is a lighting designed by Vaughn Shim and John Han with purse straps as an inspiration. The straps can be selected and replaced accordingly to the surrounding, and the height of the lighting is easily adjustable. BELT has a beautiful shape and was designed with practicality in mind. If the product is partially damaged due to any reasons, it can be fixed simply by replacing the damaged part.
Curv Lamp I 2016CURV is a lighting designed by Vaughn Shim and John Han with the structure of stairway handrails installed in buildings as an inspiration. It has an asymmetrical shape with the cylinder-like shade connected to the curved frame, and the asymmetry of the lamp presents the beauty of changing its shape in different perspectives. CURV has an unobtrusively minimal shape but, it was strictly designed considering even the smallest details in its production and operation.
Pipe Par-20 I 2016PIPE is a result produced to express the light from spotlights that fills up the spaces in a more unique and stunning way. It can be styled variously by expanding the units or combining different colors.
Wire Tray Cart I 2016We wanted to create a cart of a simple structure with a frame, tray and castors made of wood. Safety was another important element considering the mobility of the cart. The Wire Tray Cart was designed from a physical sketch using a single strand of wire based on our ideas and concerns.